The Brain Dump
Latest from the brain dump.
Thoughts, ideas and marketing brain dumps, roughly whenever inspiration strikes.
"If You're Gonna Bet on Something, Bet on Yourself"
What started with R50 and a little bit of nerve became The Brand.e House. This is the story behind the bet.
Read the post →AI Is Your Intern, Not Your Graphic Designer.
AI can speed things up, but it should support your creativity, not replace it.
Read the post →If You're Speaking to Everyone, You're Reaching No One.
The clearer you are about who you're talking to, the easier it is for the right people to listen.
Read the post →Brands Wanted Authenticity. Then They Micromanaged It.
Brands ask creators to be real, then script every word. That is not authenticity.
Read the post →Your Staff Are Your Brand, Whether You Like It or Not.
You can spend thousands on branding, but if your staff are miserable, customers will feel it.
Read the post →Get the brain dump in your inbox.
New thoughts on branding and marketing, roughly whenever inspiration strikes. No spam, just personality.
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